Photo: Subway®
Subway®, the world's largest restaurant brand, has signed an agreement to expand its operation into Indonesia through a partnership with Mitra Adiperkasa (MAP) Group. The Subway® brand will be managed by PT Sari Sandwich Indonesia, a subsidiary of Indonesia’s food & beverage (F&B) retailer, PT Map Boga Adiperkasa Tbk (IDX: MAPB), a business division under PT Mitra Adiperkasa Tbk (IDX: MAPI).
As of end of June 2021, MAPB has over 590 stores across 33 Indonesian cities serving brands like Starbucks, Pizza Marzano, Krispy Kreme, and others. In addition, through the partnership, Indonesia will be the first-ever market to implement Subway's exclusive country franchise model globally. Based on this model, MAPB will solely spearhead Subway’s development in Indonesia with the goal of establishing strong and steady annual restaurant growth.
John Chidsey, Chief Executive Officer of Subway said, "The demand for Subway® restaurants is unprecedented in many markets around the world, including Indonesia. MAP Group, Indonesia’s leading lifestyle retailer, is the ideal partner to kick off our expansion in the Asia Pacific region, where we know convenient, better-for-you options are in demand. This is just the start of our global expansion plans.” The initial Subway® restaurants are planned to be launched by Q4 2021 in the Greater Jakarta region.
"MAPB recognizes the importance of food retailing and works with best-in-class brands, making Subway® a natural choice. The partnership expands growth for both companies, allowing Subway® fans in Indonesia to get freshly made, crave-able food with fast, friendly, and convenient service closer to home," said V.P. Sharma, Group CEO of MAPI.
Anthony Cottan, President Director of MAPB also stated, "Subway® offers delicious, better-for-you sandwich choices that cater to the growing trend of Indonesians looking for a more balanced and healthier diet. The Subway® model of making every sandwich customized, in addition to its convenience and affordability, will attract many guests and position it for growth in Indonesia for many years to come."
As the world's largest restaurant brand, Subway® serves freshly made-to-order sandwiches, wraps, salads, and bowls to millions of guests, across more than 100 countries in nearly 40,000 restaurants every day. The expansion into Indonesia marks the first step in Subway's continuing plans to grow its presence in the Asia Pacific region. The brand’s restaurants and sales throughout the region, in countries such as South Korea, Australia, New Zealand, Thailand, and Singapore, have seen significant success in recent years and Subway® expects similar results in Indonesia.
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